Cynthia Hudson de CNNE
In response to the shifts stemmed by the pandemic, CNN en Español has developed a multiplatform plan where the content will be designed aiming to create specific pieces for digital spaces, social networks, TV, snackable content.
“This strategy will help us a lot to write the shows from Buenos Aires and Mexico,” explained Cynthia Hudson, SVP and general director of CNN en Español and Hispanic Strategy of CNN/U.S. Now the production will be in the hands of each journalist to produce their own content, she added.
“Home filming kits have been created, in order for them to create the traditional programs they manage and generate additional content. All of this is part of the new production plan coordinated by Beatriz Montalvo, who will serve as creative director, working closely with Juan Muñoz at Digital and Cathy Reyes at Programming,” said Hudson. She notes that this is possible thanks to the concept of a module, “contents thought in a different way. This is becoming standard in the workflow.”
Changing the tone of the communication to one that is closer and more personal, is another consequence of the pandemic.
She also mentioned that more and more they are becoming a network that works in the region, with a global system, and a 360 degrees vision.
The goal of CNN en Español for 2021 is to develop more research and documentary shows. “We are going to keep looking for those personal stories from our region,” she said.
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