Comcast unveiled NOW TV a new streaming offering that includes 40+ live channels from A+E Networks, AMC, Hallmark, and Warner Bros. Discovery, plus 20+ integrated FAST channels from NBC, Sky, and Xumo Play, and a subscription to Peacock Premium at no additional cost.
NOW TV was built to meet the needs of the value-conscious consumer who wants a simple and convenient entertainment product with quality programming movies, top shows, live sports, and news.
Launching in the coming weeks, NOW TV will be available to Xfinity Internet customers for an everyday monthly price of US$20, with no equipment required, and the ability to sign up and cancel anytime.
“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today,” said Dave Watson, president, and CEO, Comcast Cable. “NOW TV is a great example of how our company combines its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle.”
NOW TV is the newest video offering from Comcast that leverages its global technology platform, the engine that powers the company’s entertainment and connectivity products and experiences. Built using cross-company innovation and technology from Xfinity, Peacock, Sky, and Xumo, NOW TV is the first streaming offering in the market to combine a live TV streaming service, free ad-supported streaming TV (FAST) channels, and a subscription video-on-demand (SVOD) service.