Aside from the great amount of Spanish-language content for the 2012 Olympic Games that Comcast is offering to the Hispanic market of the U.S., the company has launched a new automatic verification system within each household for subscribers to be able to access the material. Rúben Mendiola, VP and general manager of Multicultural Video Services at Comcast, explained to PRODU that this automatic verification process is one of the most important things the cable operator has developed for the Olympics. Weve worked really hard within the technological sphere this year so that all of our subscribers can count on immediate Internet and video services at their homes to see all thats available among digital platforms on the Olympics. People dont need to put their usernames or passwords, but will automatically have access to the content Mendiola commented. Another attractive element of Comcasts Olympic offer is the special channel dedicated entirely to soccer, where all the mens and womens soccer matches during the Olympics will be broadcasted. Well have the audio available in Spanish through SAP (Secondary Audio Programming). Seeing as soccer is one of the sports that our Hispanic clients like best, its certain that those Olympic matches will be enjoyed by the public.
