Comcast: VOD Latino demand grows 50%

The demand for video on demand (VOD) by subscribers to Comcast’s Xfinity Latino has grown about 50%. This is due in good part to the support of the channel Xfinity Latino Entertainment, launched just over a year ago.“We’re excited because with just a year on the air, the channel reaches 19 million homes and has huge traffic of over two million visits per month. The channel offers great value to consumers, who appreciate the recommendations found there,” told PRODU Rubén Mendiola, VP and general manager, Multicultural Services for Comcast Cable.Mendiola revealed that in a couple of months the company would be announcing a new package of channels and services for the Hispanic market.” We’re working hard on the new packages because they bring a lot of new channels for Latinos and an ad campaign. We have interesting new things such as improvements to the operating system,” he added.He also made mention of the Xfinity Watchathon Week, on its second consecutive year. This time, between Monday, March 31st and Friday, April 4th, the service will offer a selection 40% larger than last year’s: over 5,000 episodes from over 130 series from 48 premium and standard cable channels, including Hispanic TV networks such as El Rey, mun2, MundoFOX, Telemundo, UniMás and Univisión.Mendiola also announced the company will offer great programs for the 2014 FIFA World Cup in June.