For the social media campaign, Conill commissioned an adaptation of an original song exclusively for Toyota, performed by rising Latino music artist Alejo
Launching, Toyota’s new marketing campaign, “It’s a Vibe,” highlights the all-new 2025 Camry’s hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.
“Building on its long-standing reputation as the best-selling sedan in the U.S. for over 20 years, this campaign highlights the all-new, all-hybrid 2025 Camry,” said Mike Tripp, group vice president of Toyota Marketing. “Toyota is thrilled to unveil our ninth-generation Camry featuring a sleek athletic design and impressive new powertrain backed by the exceptional quality and reliability that is synonymous with the Toyota brand.”
In “Clouds,” created by Conill Advertising and directed by Nicolás Méndez, viewers witness the fiery glow of the all-new Camry piercing through the early morning fog. The blast of light transforms the landscape and stirs the city awake, culminating in the driver emerging confidently, ready to take on the day. Additionally, two digital spots, “Wind” and “Flower,” accentuate the Camry’s racing-inspired features, showcasing its (available) new panoramic moonroof.
For the social media campaign, Conill commissioned an adaptation of an original song exclusively for Toyota, performed by rising Latino music artist Alejo, transforming a typical car review into a melodic masterpiece. This concept merges the allure of the all-new Camry with a captivating rhythm, offering viewers a fresh and engaging way to experience the vehicle. Experience the full video here, with clips appearing on Toyota Latino Facebook and Instagram.
