Luis Enriquez Cultura Colectiva
After the launch of their first 100% original production, the documentary series Manual del Amor, Cultura Colectiva is preparing new projects for this year, explained Luis Enríquez, CEO of Cultura Colectiva.
Manual del Amor is the result of generating content through data science, because it was created from insights taken from the data that had been gathered and analyzed by the internal artificial intelligence team of Cultura Colectiva: “We already have 5 million reproductions in all the episodes, we won a festival in Toronto and are nominated to others. The algorithm isn’t going to substitute you as a creative, but it does empower you. We are going to have from three to four new products this year and more next year.”
Enríquez assured that the goa lis to produce a demo for these demos to be distributed on OTT services, as well as on their own platforms and on social platforms. “We are in conversations with Amazon and although we haven’t closed any deals yet, we think there are opportunities in the future.”
He assured that one of the pillars of their strategy is to achieve a more physical presence of the company, which already has 220 collaborators, and for that they made an alliance with Metro in Mexico City, in which they exhibit their contents on the system’s screens. Additionally, for next year they are planning a massive event, whose details they will soon reveal.
