Daniel Salcedo from The Elevator TV secures alliances with Vevo and Sergio Pizzolante´s The Media Mobs

Daniel Salcedo, founder and producer of The Elevator TV showed up in NATPE with several new ventures, including a production agreement with Vevo for branded content and formats related with music, and, on the other hand, an alliance with Sergio Pizzolante’s The Media Mobs. “Vevo has a great distribution arm. This has given us a distribution and placement platform for music projects that has been the heart of The Elevator TV since it began in digital. Vevo also has huge distribution in digital platforms and OTT. This distribution agreement, which gives us audience and number, places us in a very interesting position in the face of brands”, he enthusiastically told PRODU.On the other hand, he announced the strategic alliance with The Media Mobs, Sergio Pizzolante´s new company. “Sergio, is a great friend with whom we have collaborated in several projects -together we produced the acoustic of Los Amigos Invisibles that we sold to Sony Music. And now that he has gone on his own, we have been able to make this relationship more formal. We have an array of formats and projects, both scripted and non scripted which place us in a unique position.”Some of the non scripted projects with The Media Mobs are: Chefs on a Plane, Room Service (18×5’) and Road Trip (8×5’-7’) for digital. In scripted, the feature film Jequemate, the adaptation in English of Las Juanas by Jimena Romero Pereiro and Patricia Lara’s Amor Enemigo.