Iván Bargueiras, general manager, Discovery U.S. Hispanic
Discovery U.S. Hispanic announced quarterly viewership results for Discovery en Español. According to Nielsen, the network reached a historical eight-month steady and continuous ratings performance, growing +19% over third quarter 2011. These outstanding viewership results further serve to highlight our understanding of the Hispanic audience and our ability to deliver quality content that best suits their needs and interests, commented Iván Bargueiras, general manager, Discovery U.S. Hispanic. The ratings performance positioned the network as the leading Hispanic Pay TV channel in the 10pm and 11pm prime time hours among People 18-49. Top shows included Raro, Real e Insólito (Weird, True & Freaky), Desaparecidos (Disappeared), ¿Con Quién $@!# me Casé? (Who the Bleep Did I Marry?), Pecados Mortales (Deadly Sins), Negociantes (Dealers), Crímenes de Película (Real Crime/Reel Story) and Que Gane el Mejor (One Man Army). Discovery en Español also captured the most viewers during prime time (7pm-11pm) on Sundays, with top programs such as Pena de Muerte: Mi Útimo Día (Death Row: The Final 24 Hours), which captured 243,000 viewers; Discovery Presenta: Sirenas (Discovery Presents: Mermaids) with 198,000 viewers; and Barrios en Guerra (Gangs), with 124,000 viewers.
