Joa Silar, VP of Content for Discovery U.S. Hispanic Networks
Discovery Familia announced quarterly audience figures reporting the highest ratings ever for its second quarter. According to Nielsen, the U.S. Hispanic Latina oriented network had growth of 83% in its viewership among its target audience of women 18-49 during primetime versus last year and achieved its highest second quarter on record. The network also grew 21% versus previous quarter in primetime among its target audience.”Discovery Familia’s rating growth demonstrates our strong commitment to fulfil Latinas entertainment needs through the high quality of content that differentiates our brand,” said Bilai Joa Silar, VP of Content for Discovery U.S. Hispanic Networks.Discovery Familia’s ratings growth during 2Q2014 among Hispanic Women was driven by Mondays and Thursdays nights top series addressing broader aspects of Hispanic women’s lives, ranging from sensitive health issues with shows such as Emergencias Bizarras, Vívala o Véndala and Desafío Fashionista. Additional top ranking shows included Cake Boss and El desafío de Buddy.In addition, Discovery en Español continues to grow, this quarter 2% versus same period last year with ratings driven by its Monday’s nights Lunes de Motores with shows such as El Dúo Mecánico, Carreras Prohibidas, and Overhaulin. Thursdays nights were also highly rated with a +28% growth versus last year, driven by Supervivencia al Desnudo, Alaska: La Última Frontera and Cacería Humana.
