Courtney Menzel, SVP of Domestic Distribution, Discovery Communications
Discovery Familia announced the launch of a marketing campaign, Es Para Ti (in English Is For You), an experiential tour that will travel to key Hispanic markets offering interactive and hands-on activities for moms and kids alike. The tour, co-branded with affiliate partners, had its first official stop at the National Council of La Raza (NCLR) Conference, which took place in New Orleans, Louisiana, from July 20 to 22. We want to offer our affiliate partners the opportunity to engage with their Hispanic consumers through a high quality brand like Discovery Familia -the only Spanish channel focusing on Hispanic moms and their preschoolers that resonates with Hispanic families, said Courtney Menzel, SVP of Domestic Distribution, Discovery Communications. Over the next several months, the Es Para Ti tour will visit a number of key Hispanic communities around the country. Through a family-friendly environment it will offer participants, mainly Hispanic moms and kids, the opportunity to participate in different activities, including Artzooka! prizing, spa giveaways, photo shoots, interactive games and special appearances by Doki, the networks popular animated character.
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