Desafío Fashionista
Discovery Familia launches the new reality show competition, Desafío Fashionista hosted by Mexican model and actress Adriana Abascal.Desafío Fashionista is a series designed as a fashion competition during which four women take on challenges to reveal who is the ultimate fashionista. The series will air Fridays at 9pm ET/ PT starting August 15th.In each episode of Desafío Fashionista, four contestants will take part and will need to win different tests. During each one of the challenges they will have to put together the perfect look to wear on three distinct, special occasions: a beach wedding, a blind date and a job interview, among others. The judges’ panel — made up of Mexican model, actress and blogger Adriana Abascal, who is also the series’ host; Mexican presenter Olivia Peralta; Colombian fashion editor Juan Carlos Giraldo; and a special guest panelist on each new episode — will evaluate the personal taste, elegance, creativity and, above all else, the keen sense of style of each of the contestants.”The Latina woman, by nature, likes to take care of herself, and is interested in looking good and in knowing the latest fashion trends. Desafío Fashionista is a series with a fun and innovative format that was developed based on her likes and needs,” commented Bilai Joa Silar, VP of Content, Discovery Familia.
Discovery Familia grew 83% in its viewership among women 18-49
Discovery U.S. Hispanic networks announce 2014-2015 Upfront slate
Harris Whitbeck transitions to producer role at Zodiak Latino
Zodiak Latino: consolidating our position as high-caliber production house
