Adeline Cassin, VP for Discovery Digital Ad Sales, DLA/USH and Mauricio Angarita, Social Media Manager, Discovery Networks Latin America/U.S. Hispanic
The Social TV Summit honored the interactive digital campaign developed in Latin America for Discovery Channels original production Aventura 4×4 (One Car Too Far)Discovery Networks Latin America/U.S. Hispanic (DLA/USH) has been honored with a Latin Social TV Award in the cable networks category for the digital and social TV experience developed with Discovery Channels, Aventura 4×4 (One Car Too Far). The award was given at a gala ceremony organized last week by The Social TV Summit to recognize media companies and marketers for the use of innovation and technological leadership in the Latino-focused social TV industry. This award recognizes our efforts to reach the Spanish-speaking audience through our innovative digital platforms and with the high quality that differentiates Discoverys content across the world, said Adeline Cassin, VP for Discovery Digital Ad Sales, DLA/USH. Discoverys social platforms are a great compliment to the original production Aventura 4×4, and exemplify the connection with our audience and our commercial partners, where everyone benefits from the interaction.Discovery Channel partnered with Jeep Chrysler for the launch of its new series, Aventura 4×4 (One Car Too Far), a man-versus-nature series where two men – former British Special Forces soldier Gary Humphrey and Southern California car enthusiast Bill Wu – are dropped in extreme Chilean locales, with the mission during each of the show’s episodes to find their vehicle and somehow drive it back to civilization.
