Víctor Parada, Advertising Sales VP at Discovery U.S. Hispanic believes that over the top platforms (OTT) do not affect the sales business. Regarding Discovery channels, our audience is very solid and we do not see it affected by OTT, he pointed out to PRODU.In terms of contents, he thinks that this year´s upfront, both for Discovery en Español as for Discovery Familia, present a spectacular combination of new series, new seasons of known shows, as well as special TV events.From the point of view of the business itself, he considers this year´s upfront represents a challenge and will be similar to the previous year´s in the sense that there is less growth in Hispanic TV and there is a greater competitive pressure from open TV to group their properties and make the most of their size per dollar volume to leverage their price. Therefore, it will be a battle to share our TV space, but we will rely on the merits of our product and our channel´s performance in ratings.Parada highlighted two shows for Discovery en Español: Lunar Xprize and Naked and Afraid XL. For Discovery Familia, he mentioned Top Chef and Ramsay´s Kitchen Nightmares; new seasons of Cake Boss, El Desafío de Buddy, and Bakery Boss; and the new series New Girls on the Block and Quinceañera, produced by High Noon.We are in discussions with our clients to develop programming that offers them exclusive and highly-relevant environments in content genres that already have an outstanding ratings performance record. We are developing concepts for series in the automotive and adventure genres. So we are able to offer the best of both worlds: high-performing exclusive content and innovative ways to create endemic integrations. For instance, we are very proud of the integrations created for sponsors of Texas Trocas S2, which will air later this year. We will carry this momentum into our 2015-16 branded entertainment opportunities, he added.
Discovery US Hispanic offer original solutions for advertisers
Original series 2111 premieres on November 19 in Discovery en Español
Discovery U.S. Hispanic returns to its Upfront presentation in NY
