Kevin Arrix
DISH announced that digital media industry veteran Kevin Arrix has been tapped to lead the DISH Media Sales group, including its operations, analytics and advertising sales for DISH TV and Sling TV.
As a VP senior, he will report to Warren Schlichting, DISH executive VP of Programming and Media Sales, and president of Sling TV.
“Kevin brings with him a wealth of digital and mobile expertise that fits the progression of DISH Media Sales’ offerings,” commented Schlichting. “Kevin will lead a dynamic team that has introduced industry firsts such as household addressable advertising on DISH TV, the rapidly evolving growth in Sling TV’s programmatic sales and cross-platform addressability across both.”
Arrix was chief revenue officer of mobile advertising platform Verve. Prior to Verve, he was the chief revenue officer for Viggle Inc., a mobile-based entertainment rewards platform. He also spent nearly 20 years in the advertising sales divisions for several large television networks, most recently as executive VP of Digital Advertising for all MTV Networks brands including Nickelodeon, MTV, and Comedy Central.
“I’m excited to lead the team that continues to innovate data-driven video advertising solutions,” explained Arrix. “TV viewers are more mobile, TV ads are more digital, and DISH Media Sales has led the way in delivering targeted viewers to advertisers on DISH and Sling.”
The executive will be based in the DISH Media Sales New York office, leading teams in Chicago, Denver, and Los Angeles.
