DishLATINO launched Zona Fútbol, a platform that combines features and programming to enhance the soccer viewing experience, making it easy for fans to find their team, check scores, watch up to six games at once, enjoy the action on the go and connect with other fans via social media from their TV screen. We are always looking for new, innovative ways to deliver the best experience for our customers, whether through technology, programming or the value we provide. Soccer fans are incredibly passionate, loyal and dedicated, and we developed Zona fútbol to ensure they can maximize their viewing experience, said Alfredo Rodriguez, VP of DishLATINO.To raise awareness of Zona Fútbol and its features, DishLATINO launched a new television Ad illustrating how the enjoyment of soccer has evolved over time. The spot will run during prime-time and takes viewers through a journey that begins with radio and culminates with todays high-tech features including the ability to connect with other fans via a social app.Additionally, DishLATINO has secured popular television sportscaster Fernando Fiore to help educate customers about the companys offerings for soccer fans. Existing customers will see a new ad in which Fiore discusses soccer content in a sports news show style format.Zona Fútbol is available to all DishLATINO customers with the Hopper DVR and comes at no additional cost.
DishLATINO adds Caracol Internacional to its programming lineup
DishLATINO: The TV market is changing and we are all evaluating OTT options
DishLATINO becomes first nationwide exclusive carrier of Spains Antena 3 Internacional
DISH to be honored at Hispanic Television Summit for serving Hispanic viewers
Rubén Mendiola of DishLATINO: Hispanic TV is ready for channel consolidation
DishLATINO does not rule out bringing LAS to the U.S. in the future
Rubén Mendiola of DishLATINO: Launching 15 new HD channels for Puerto Rico
