Rodríguez: We have placed a significant focus on the Hispanic consumer segment
A leading pay television marketing executive, Alfredo Rodriguez, VP of Marketing at DISH will be the mid-morning featured keynote interview guest at the Tenth Annual Hispanic Television Summit, presented by Broadcasting & Cable and Multichannel News. The interview will focus on DISHs commitment to advertising to the Hispanic audience.Mr. Rodríguez represents one of the largest Hispanic advertising budgets in the country. DISH is being featured for their understanding of the importance to serve Latino viewers as well as for their commitment to growing the Hispanic segment within the pay television services category, said Louis Hillelson, the Group Publisher for the two publications.Im pleased to have the opportunity to speak in this summit and be amongst a group of industry leaders dedicated to providing entertainment and educational alternatives to the Latino consumer. At DISH, we have placed a significant focus on this dynamic consumer segment and strive to deliver products and services specifically addressing the variety of needs of Latinos in the U.S., said Rodríguez.The interview will be conducted by special sections editor, Laura Martínez as part of the mornings sessions at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.
