Dramatic audience growth for KWHY-TV Channel 22 in Los Angeles
As a testament to the new direction at Los Angeles leading independent Spanish language television station, KWHY-TV Channel 22 announced that its Noticias 22 news properties achieved strong year-over-year (YOY) growth in virtually all key demos during the last 2 months. In particular, in Adults 18-49, the news properties delivered an overall growth average of over 48% during the just concluded May ratings sweeps period.As KWHY-TV Channel 22 makes its transition to the flagship affiliate of MundoFox, the growth represents an assurance to advertisers, and viewers alike, that the investment they make in KWHY-TV Channel 22 will be a rewarding one. As KWHY-TV Channel 22 continues to provide relevant local news and information to the residents of the Los Angeles DMA all signs point to a great & engaging experience for all, as the station transitions to the new MundoFox22 Los Angeles.Additionally, while KWHY-TV Channel 22 news properties achieved year-over-year (YOY) growth, many of its competitors in the Los Angeles DMA experienced overall declines in their respective news properties. In particular, Noticias 22 at 7pm achieved YOY growth this May in Hispanic Adults 18-49 of nearly 67% while at the same time Channel 54s (KAZA) Local News at 5:30pm had zero growth; Channel 62s (KRCA) Local News at 5pm dropped of over 16%; and, Channel 52s (KVEA) Local News at 6pm lost over 46% viewers.
