TuYo Media founder/CEO Pete Salgado
Endeavor Marketing Group today announced that it has been named global agency of record for TuYo Media, a Hispanic-owned media company.
Endeavor will represent TuYo Media’s properties across multiple marketing & advertising services, including social media, sponsorships, planning and integration. TuYo Media specializes in original entertainment content for bilingual and general market audiences for all platforms including television, digital and radio.
TuYo Media founder/CEO Pete Salgado and Endeavor Marketing Group CEO Alfonso Macías made the joint announcement.
Macías, said, “We are honored to be selected as TuYo Media’s agency partner. TuYo Media is anchored by proven Latin executives that not only understand what content the Latino and general market audience responds to, but also how to monetize advertiser dollars into consumer response. Pete Salgado has a well developed vision for TuYo Media’s growth and it is a pleasure to be working with one of todays leaders in television and hispanic media.”
Salgado added, “TuYo was created to expand the content options for audiences and creators across all platforms. We curate and cultivate the best in programming and entertainment in Spanish and English, creating an opportunity for new and established talent and our production partners. From comedy to scripted, radio to digital, we are creating content that has an audience. We look forward to creating brand opportunities with Endeavor Marketing Group; the team at Endeavor is not only innovative in their ideas and strategies but leaders in growing Hispanic culture in the United States.”
Endeavor Marketing Group will launch its partnership with TuYo creating marketing and advertising opportunities for the TuYo Radio channel on the DASH Radio network. TuYo Radio will provide bilingual content in multiple formats including music, talk and entertainment.
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