Manchester United, winners of 2014 Guinness International Champions Cup
ESPN Deportes ranks as the most-watched Spanish-language sports network among Hispanics 18-49 in the four weeks following the FIFA World Cup final (July 14 – August 10). During this time, the network also out-delivered its closest competitor by more than 21% in Hispanic 18-49 impressions, becoming the only Spanish-language sports network with year-over-year growth following the World Cup. The growth was driven by the exclusive Spanish-language coverage of the 2014 Guinness International Champions Cup (ICC), the Liga BBVA Bancomer MX and the networks news and information programming. The 2014 ICC reached a total of 1.7 million Hispanics up 25% from last years coverage of the tournament. Over the 13 matches, the 2014 ICC on ESPN Deportes averaged a 0.30 Hispanic household US rating up 50% from last year (and up 100% in P18-34), with 123,000 Hispanic viewers (P2+). On August 2, the Manchester United vs. Real Madrid match was the highest-rated match of the tournament with a 1.4 Hispanic Household US rating and 307,000 Hispanic viewers (P2+); it is also the third most-watched telecast on ESPN Deportes thus far this year (#1 is Copa del Rey on 4/16 with a 3.1 HH and #2 is Liga MX Tijuana vs. America on 1/10 with a 1.5 HH). The networks coverage of the Liga MX Torneo de Apertura is averaging a 0.6 Hispanic Household US rating (through seven matches) up 20% compared to last year. The matches are averaging 129,000 Hispanic viewers P2+ up 48% compared to last year.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
England vs. Italy match on ESPN Deportes was most viewed UEFA match to date
La Ligas El clasico scores strong ratings for ESPN Deportes
ESPN Deportes’ coverage of the Pan American games delivers strong ratings
ESPN Deportes telecast of Spains El Clásico delivered a 7.2 coverage rating
