Freddy Rolon ESPN
ESPN has promoted Freddy Rolón to SVP, Programming, and Scheduling, it was announced by Burke Magnus, president, Programming and Original Content, ESPN. Rolón, who was previously Vice President, Programming & Scheduling, will continue to report to Magnus.
Rolón is responsible for leading the overall content strategy and schedule for ESPN’s linear networks, including ESPN, ESPN2, ESPNU, and ESPNEWS. He will also continue to oversee all aspects of ESPN Deportes’ linear and digital business.
“The pause in sports caused by the COVID-19 break brought an unprecedented level of unpredictability due to the ever-changing landscape, thousands of canceled events, altered or postponed seasons, and more,” said Magnus. “Throughout that time, one factor remained constant – Freddy’s steady hand. While new to his role in Programming and Scheduling when the pandemic started, he led with excellence, and his strategic thinking guided us during a very tumultuous period.”
In his tenure at ESPN, Rolón has played an integral role in the development of the company’s content strategy to reach bilingual Hispanics consuming sports content across all of ESPN’s English-language platforms. He works closely with ESPN’s production, audio, and digital teams to maximize the relevance and appeal of ESPN’s English-language products for U.S. Hispanic fans.
Rolón, who joined ESPN in 2004, held the position of Vice President & General Manager, ESPN Deportes from 2016 to 2020. From 2011-2016, he served as Vice President of ESPN Deportes Programming and Business Initiatives from 2011-2016.
Freddy Rolón appointed VP of ESPN Deportes Programming and Business Initiatives
