Peter Markham LBI
Estrella Media, and TV Azteca, entered into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air in both countries.
As part of the exclusive two-year agreement, both Estrella Media and TV Azteca have committed to co-produce original content and specials, including EstrellaTV’s tentpole Regional Mexican music awards special, Premios de la Radio. The content the companies will co-produce are a combination of scripted and unscripted for their broadcast television networks and digital OTT, AVOD, and FAST channels.
“This agreement brings two unique Spanish-language media companies together to create unparalleled content for Hispanic audiences in the U.S. and Mexico,” said Peter Markham, CEO, Estrella Media.
“TV Azteca has set its goals on the creation of the best content for the audiences, and this partnership with EstrellaTV will allow us to broaden the reach of the best productions to Mexico and the U.S. We believe in joining efforts with key partners, and our alliance with EstrellaTV means a great enhancement to what the public will find on multiple platforms: high-quality productions wherever and whenever they want them,” said Benjamín Salinas, VP of the Board of Grupo Salinas.
Details surrounding the digital distribution and digital content offerings will be unveiled at the Estrella Media presentation at the 2022 IAB NewFronts, on Thursday, May 5 at 12:45 pm ET. Content details will be announced at the Estrella Media Upfront virtual presentation on May 9.
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