Winter Horton, COO of Estrella TV parent company LBI Communications
For the fourth consecutive year, Estrella TV achieved the #3 rank against all Hispanic network for its Thursday primetime live awards show of the 15th Premios de la Radio music awards gala. Airing from 7pm-11pm on Thursday November 6, Premios de la Radio delivered impressive ratings on key targets, Adults 18-49 and Adults 25-54 averaging 362k and 396K impressions respectively, and earned 649K for Persons2+. The Red Carpet Premios de la Radio preshow set the stage for the night averaging 149K Adults 18-49, 174K Adults 25-54 and 290K Persons 2+ and increasing its audience during each quarter hour leading into the Premios de la Radio live telecast.Premios de la Radio once again proved its massive audience appeal and showcased Estrella TVs continuing prime time leadership. We are extremely proud how effectively Premios de la Radio brought down the house and brought in the ratings, said Winter Horton, Chief Operating Officer of Estrella TV parent company LBI Communications.Premios de la Radio earned national rank as Twitter Trending Topics with its 3 hashtags: #PremiosDeLaRadio #PremiosDeLaRadio2014 #SoyInmigrante, its public awareness initiative. The awards show also delivered over 2 million page views on Premios de la Radios official website, and more than 179,000,000 million social exposure impressions. The live stream of the special Estrella TV Red Carpet Show, produced 100,000 live streams, and 15,000 live interactions.
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