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Exile: Podcasts gives us the opportunity of generating IP that can be adapted to formats with higher production values

Maribel Ramos-Weiner| February 4, 2022

Alejandro Uribe de Exile Content Studio

For Exile Content Studio a format such as a podcast, which they recently ventured into by acquiring Dixo, “is particularly interesting because it opens an opportunity to generate an audience and intellectual property that can be transformed into other things,” said Alejandro Uribe, CEO of the company.

“The podcast is one of the formats with the highest growth in recent years. Until its boom, podcasts’ production was small and for us, this represents an opportunity to create one of the most important and premium networks in that type of content. But it is also a source of intellectual property where we can create connections with the audience and, eventually, series or other connections to engage with. This format gives us the opportunity to experiment, release those engaging stories and then be able to adapt them to formats that have higher production values. We are interested in that community, in the possibility of incubating this and supplying brands and ideas” Uribe said.

Another area of a recent development for the company is its new children’s division, which is now led by Stephen Davis, former president of studios and content of Hasbro. Davis joined the company because -like Exile- he sees an opportunity in children’s content, both for Hispanic America and Latin America, “a segment that has not been underserved, where there is the possibility of creating characters and brands that can offer confidence to parents and entertain children in a way very suitable for these times, using formats that are very different from those we grew up with” said Uribe.

He highlighted that the anchor in children’s content is the series Club Mundo Kids, with a very successful first season. “We are already working on the version of Club Mundo Kids 2.0, playing with the idea of podcasts and the audio world for children, beginning to establish readings and books’ alliances, looking for the best to use digital formats in addition to the quick tour we did on open channels throughout the US and Latin America. We have learned a lot,” he said.

Regarding the launch of the company’s first series of NFTs, Lil’ Heroes, Uribe assured that they are faithful believers in the democratization of content and public and transparent participation in these processes.

“For us, it is a way to turn around the creation of franchises. Instead of being behind closed doors and with longer times, we took the world and the characters, we found the community that interested them, and together, through an NFT community, with some smart contracts, they could get involved in the creative process that benefits us all: us with the sale, the NFT, and those who buy the value that is created, and through expanding this world, giving them experiences and making it a community that feeds itself”, he highlighted.

He mentioned that already on Discord, one of the main platforms where the world of NFT is shared, they have built a community of more than 140 thousand people interested in the concept of Li’l Heroes, sharing characters, contributing with their art and affinity. “We are just getting started, experimenting with these formats that intersect very naturally with our world of entertainment. When the series comes along, there will be a base that other traditional animation series don’t have. Here is the opportunity to showcase the characters, that these are well received and to create products around a world that already exists” he concluded.

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

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Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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