Fernando Gastón, the current senior VP of Content & Creative for MTV, VH1 and Comedy Central Latin America will now officially become Brand Manager of Viacom International Medias Hispanic network Tr3s: MTV, Música y Más. Gastón will be taking the place of the former Tr3s GM & EVP José Tillán, and his position of Brand Manager at Comedy Central will be filled by Federico Cuervo, currently VP of Programming and Production for MTV, VH1 and Comedy Central Latin America. Both executives are to report directly to Sofía Ioannou, Managing Director of VIMN The Americas.As Brand Manager for Tr3s, Gastón will be responsible for leading the content and creative for the companys music and entertainment brands, including Tr3s in the US, and MTV and VH1 in Latin America. Fernando is a strong leader who knows our brand and understands how to accelerate the growth of our business. With his proven track record, unique ability to zero in on the audience, and his passion for making great television, were confident he will lead Tr3s into the next phase of our growth Ioannou commented.I look forward to joining Tr3s seasoned management team to strengthen the performance and potential of our brand. Now more than ever, the Hispanic consumer is at the epicenter of everything we do and delivering hit content and introducing new formats will be the key to our future Gastón added.
