Luis Guillermo Villanueva Somos Next
Somos Next´s FlixLatino announced the latest addition to their programming offering: super series and documentaries. These two categories are available to their subscribers in the US and Puerto Rico on top of the wide variety of movies these services offer. Episodic content and the inclusion of in-depth treatment of specific topics in high-quality documentaries, enrichen FlixLatino’s offer.
Super series are high-quality productions with non-conventional narratives in different genres (action, suspense, drama, etc.). The category has impacted the television market, introducing a new standard in audiovisual content’s production values.
FlixLatinoGo offers a wide catalog of more than 250 movies and other content for a price of US$2.99. This product, tailored to the online market and OTT distribution has increased quite rapidly in distribution in different Internet platforms and online stores.
“We are very satisfied with the acceptance of this product, highly competitive in options and content. It is the first product distributed directly to the consumer in Somos Group’ companies. The introduction of superseries and documentaries, plus an extensive film catalog, gives us an additional push in a segment that enjoys ‘binge-watching’. Our subscribers can now watch all the episodes at once, as well as access top films and content on topics of general interest, said Luis Guillermo Villanueva, COO of Somos Next.
“The availability of superseries and documentaries on FlixLatino increases the variety of content in the channel and in the application and gives us a very powerful marketing tool for the acquisition of online subscribers. The production quality and narrative peaks in the super series, as well as its innovative nature, offer the development of attractive marketing tactics in social networks and other media,” stated Santiago Otero, from Somos Next’s Marketing and Content team.
