Viacom International Media Networks (VIMN) The Americas appoints industry executive María Iregui as brand manager and SVP of Programming & Production for MTV Latin America, overseeing the content and creative for the youth brand in the region. She succeeds former MTV Latin America & Tr3s brand manager and SVP of Programming & Production, Fernando Gastón, who has decided to leave the company for personal reasons. María Badillo, VP of Programming & Production for Tr3s (VIMNs US Hispanic network) will have oversight of the brand in the interim. Both will report into Sofía Ioannou, managing director of VIMN the Americas. Iregui is a highly knowledgeable, consumer-focused executive with market expertise and versatile experience in content, marketing and digital needed to drive sustainable and long-term growth for MTV. Id like to thank Fernando for his valuable contributions to the company over the years and wish him well in his future endeavors,” said Ioannou. MTV has a sharp focus on the millennial consumer and together we will drive innovation, increase market share and optimize market strategies to take the brand to its next phase of growth, said Iregui. Iregui brings over 20 years of strategic management experience, including 16 years in television, to MTV Latin America.Prior to joining VIMN, she served as VP of Programming for Telemundo Networks. Previously, she held various senior management roles at Caracol Televisión including VP of Content Distribution and VP of Marketing.
