Daniela Novick FOX
Daniela Novick, Research VP for FOX Latin America, shared at FOMLA on the evolution audiences and channels have recently undergone.
“We understand that the audience is more and more fragmented and it is necessary to cover increasingly more needs because the audience is demanding. They know they are in control of what they want to watch, where, and how they want to watch it. We have a multiplatform space because we connect not only through our linear connection, which is our main business until now, but we also have the option of the app, that basically serves as an OTT or TV everywhere, and in that sense, you can choose to watch us in the traditional world or the non-linear one,” she emphasized.
Novick explained that for FOX it is important to really understand what advertisers are looking for. “We conduct a study that has to do not only with how many people you reach but focuses on reaching them in an interesting and relevant way. If you, as a content creator do something that really involves people and generates engagement, that is the best way in which we can be relevant for advertisers.”
She highlighted that FOMLA is a great opportunity to make known the innovation projects they have, such as the FOX Engagement Optimizer. “It also allows us to know what is going on in the industry and listen from other competitors and push them all to the same side for the industry to continue growing.”
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