Sofía Higuera, SVP and general manager of FOX Networks Group Colombia
Starting July 1, the channel Nat Geo Kids, aimed at children between 4 and 7 years old, whose main themes will be science, exploration and adventure, will be available.
Nat Geo Kids will occupy the space previously occupied by MundoFOX in the different cable systems in the region, thus guaranteeing its distribution.
Sofía Higuera, SVP and general manager of FOX Networks Group Colombia, comments that this channel comes to complete the offer of the Nat Geo signals. “We had been working on this type of space for a long time, and now that it will be on air in TV, it will have an extension in an app with exclusive content”.
Regarding the inclusion of advertisers, Higuera clearly stated that they are respectful of the existing regulations on advertising for children and that the brands that wish to be included must do so according to the channel’s guidelines, such as affinity with the target and with innovative formats that break outlines.
The new exclusive programs and international animated hits include Las Aventuras de Blinky Bill with the charming koala Blinky and his inseparable friend, the lizard Jacko; Ready Jet Go!, where three friends embark on big adventures to explore the solar system; Chuck’s Choice with a 10 year old boy who chooses a different adventure in each episode and El Laboratorio Secreto de Thomas Edison.
