FremantleMedia will present during Mip Cancun in Mexico several novelties, including the singing reality contest, La Banda.The launching of La Banda on Univision placed the channel in fourth place of the most viewed channels in the US. Univision achieved a 74% increase above the average on Sundays among its young audience, told PRODU Sheila Aguirre, LatAm EVP of Content Distribution and Format Sales, FremantleMedia International (FMI).They will also offer several gameshows: The Eureka Moment, Who Knew?, Telly Test, Celebrity Family Feud and the reintroduction of the popular To Tell the Truth with more modern elements for current audiences.Mexico is a key territory for FremantleMedia International. We are working with all the channels in the region, in the sales of both drama and fiction contents. They are also very much interested in our shows for children. FremantleMedia Latin America has a production office in Mexico which produces several of our formats. Currently, we are producing a second season for TV Azteca de México Tiene Talento, highlighted Aguirre.This has been a very positive year for FMI in Latin America. We have close deals that exceed the sales of 400 hours of content, she added.In formats, FMI continues her work relation with Pavillion Entertainment that will be producing the Caribbean version of Family Feud. They also purchased the 15th and 16th season of the US version, launched this year very successfully in several Caribbean countries. We are now negotiating the presale of La Banda in several territories in the region and are ending conversations in Chile for the licence of the format Farmer Wants a Wife, she added. She informed that Globosat acquired a package of lifestyle programs: the recent documentary series Soundbreaking (8×60), the cooking series Simply Nigella (1×60 + 6×30) and Jamies Super Food (6×60) with Jamie Oliver. Also, Discovery Networks LatAm acquired the latest documentaries of the franchise I Am.
Univisions La Banda premieres to more than 4 million viewers
Univision announces sponsors joining music-based reality-competition show La Banda
Univision Networks La Banda debuts on September 13th in primetime
