Adrián Santucho, CEO of FremantleMedia for Latin America and US Hispanic
Adrián Santucho, CEO of FremantleMedia for Latin America and US Hispanic, said that in 2016 the goal is to approach production in Colombia and Argentina after having a good 2015 in the US and Mexico, where they have new offices with edition rooms and their own cameras.”It´s going to be a rough year and tough at an economic level, but we must in those conditions, seek clients and partners in Colombia and Argentina to take quality products there and start producing. We have new things to contribute”, declared Santucho.”Our restructuring resulted very effective with the support of producers who contributed to Fremantle´s genuine renovation. We count on the work carried out by people who are very enthusiastic about doing TV, generating contents and creating new ideas”, he said.He emphatically mentioned the 500 finished episodes of 100 Latinos Dijeron in Los Angeles for MundoFOX and said he was very proud of La Banda, project produced together with Univision in Miami and that is being shot in several cities in the US.”When you analyze the audience results of La Banda, you see that young people watch it because they are interested in what is happening and want to interact, whereas adults are interested in the jury and in seeing kids interacting with other kids. Univision has done a formidable job in social media. We have achieved a very modern and familiar format, and that renders results”.
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