U.S. HISPANIC
FremantleMedia LatAm: We are proud as an international company to be producers of La Banda and that US Hispanic is the first territory it is launched in
Maribel Ramos-Weiner| 11 de septiembre de 2015
Adrián Santucho, CEO FremantleMedia US Hispanic, Mexico and Pan regional
La Banda (13×120), format created by SYCO Entertainment and produced by FremantleMedia Latin America, Univision Communications, Inc., SYCO and Saban Brands, which debuts on the Univision screen Sunday September 13th at 8pm in the US, is a source of pride for Adrián Santucho, CEO FremantleMedia US Hispanic, Mexico and Pan regional and his team.It is a very interesting project in terms of challenges for the Hispanic market due to the production value and the new elements it has. We must remember it is a format in paper we are developing together with Univisión that will be aired for the first time in the world in this territory, which fills us with pride, Santucho told PRODU in FremantleMedia´s offices in Miami.According to Treicy Benavides, director of Production FremantleMedia US Hispanic, pre-production of La Banda began in May last year. This year in January, local production started with a pre-casting throughout the US and Puerto Rico attended by some 10 thousand young people. We have managed to work with a very professional team from Latin America, hiring 30 people in the facilities for a year. During the tough recording phase, we could hire 250 to 300 people. It is a very complete production, stated Benavides.Benavides explained that Simon Cowell from SYCO has great affinity with the audience worldwide. He knows what he is doing and what he wants to reach. La Banda is a music format full of happiness and youth. That is why Cowell wants to launch it with the Hispanic audience, because it is an emblem of what he seeks with this format.
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