U.S. HISPANIC
Globo introduces the telenovela Éramos Seis to the international market
Maribel Ramos-Weiner| 12 de mayo de 2021
Éramos Seis de Globo
Globo displayed the telenovela Éramos Seis (Once We Were Six) for the first time to the international market at International Screenings. It is a saga about a family that struggles to stay together in the face of the social difficulties of the early twentieth century.
This classic 50-episode soap opera, which recounts the drama of a middle-class family during the 20s, 30s and 40s of the last century, shows how the family will experience moments of unity and dreams, but also of difficulties.
For Gloria Pirez, who plays Lola, the story is focused on this passionate woman, who seeks harmony at her home. While Antonio Calloni, who plays Julio, explains that the story shows many challenges: from educating the children, paying for the house and keeping the couple’s relationship. “It talks about the struggle, the desire, the conquest, the suffering, but also about the happiness. It is a very human story.”
According to director Carlos Araujo, as years go by, the story becomes more intricate. While for the author, Angela Chaves, it is a timeless story that deals with universal human conflicts. “It is a soap opera that arouses emotions with real dramas, real characters and deeply touches people’s hearts, because they engage with the characters.”
Ana Brancato from Globo’s Research and Knowledge Specialist mentioned that they have closely followed how their audience relates to their soap operas: “We have learned the perception of different audience profiles via qualitative research. Through these research we validated the importance that the role of dramaturgy plays in people’s lives. Soap operas invite people to recall their emotions, somehow simulate reality and, what can better portray reality than a family.”
Marina Melo, Globo Sales Manager, spoke of the international appeal of this production: “It is a telenovela for the entire family. A traditional drama focused on a family saga is a versatile programming solution with different strategies for free TV and pay-TV, and different platforms. It talks about unity, simplicity, and respect.”
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