Mariana Prysunka de Gracenote
“Our metadata and industry-standard entertainment images, content identifiers (IDs) and related services are helping entertainment providers connect viewers with content more than ever. Gracenote clients are providing next-generation entertainment experiences for LatAm audiences, based on powerful content discovery, universal search and personalized recommendations,” Mariana Prysunka, director of Gracenote for Latin America, said in a conversation with PRODU.
In 2021 the company launched a series of new content data services and expanded the depth and breadth of the current product line. They kicked off the year with the launch of Gracenote Sports Widgets, a new live sports solution designed to help smart TV manufacturers enable dynamic sports experiences to engage fans.
“By leveraging Gracenote Widgets’ global sports data, it enables easy integration of real-time team statistics, recent game scores, and live updates for TV and video home screens and infotainment systems,” she explained.
With the launch of Personalized Images, they are maximizing audience engagement and driving consumption. This tool offers video service providers new ways to present the most compelling program images in their user interfaces (UIs), carousels, content, and program guides. In addition to Video Descriptors that include mood, theme, and setting combined with cast information, among others.
Also in 2021, they partnered with the Dutch Media Distillery to integrate their respective technologies and data sets to create a compelling solution that optimizes Electronic Program Guide (EPG) usability. “EPG Correction, available in LatAm and Europe, is helping the industry deliver enhanced content navigation, playback and digital video recorder (DVR) features to viewers through increased guidance and logging accuracy.”
Both the industry and customers have been very receptive to these product launches, particularly their analytics capabilities, she pointed out. In addition, sports content continues to be of interest to television providers as a way to attract viewers and establish new behaviors of content viewers that drive greater video consumption.
“Diversity and inclusion continue to be hot topics, and content creators and distributors want to respond to their viewers’ demands for greater diversity and choice in content catalogs. Gracenote is working with LatAm customers to help them deliver a combination of outstanding content, next-generation user interfaces, and advanced discovery capabilities powered by deep descriptive metadata so they can face the challenge of meeting increased demand in the future.”
Prysunka hopes that 2022 will also be a big year for the industry and Gracenote hopes to see more customers in person. Nielsen’s 30th-anniversary celebrations have just begun in Mexico and they are looking forward to the World Cup in Qatar as Gracenote’s sports data solutions will provide predictions, editorial updates, and statistics to drive the best viewer experience.
“This year we will see more additions to the Analytics Suite combining the capabilities of Gracenote content services and Nielsen audience measurement, and we look forward to launching some new capabilities around content distribution that offer greater management and efficiency for content owners. The stream will include some new music services, and we will continue to develop our advanced discovery suite,” she anticipated.
