Grupo Baral evolves into a sports marketing and media agency

(Maribel Ramos-Weiner). Grupo Baral, under the leadership of Luis Baraldi, has become a sports marketing and media agency with two main divisions: sports marketing (purchasing and selling of sports TV rights with emphasis on soccer), and the production of programs such as México lindo y querido and Fútbol de mis amores.“We are immersed in sports marketing and media, and soccer is our main engine. Soccer is the most commercial sport, the most viewed; the sport where both our clients and friends ask us to do more,” said Baraldi enthusiastically.Alina Baraldi, Luis’ wife, is in charge of production. “We’re producing programs like México lindo y querido, which we’ve had for a long time and which has been penetrating the Hispanic market and Canada through our friends at GolTV. We already are on México TV and on DirecTV,” added Baraldi.Also on GolTV, they launched some time ago Fútbol de mis amores, which airs Mondays and Fridays and covers Mexican soccer as well as soccer from other Latin American regions.