HITN expands Health Education and Awareness programming
Hispanic Information & Telecommunications Network, Inc. (HITN), president and CEO José Luis Rodríguez announced a cancer awareness and education initiative in partnership with the National Cancer Institute (NCI) specifically for the Spanish-speaking community. The video vignette series will premiere on April 26 as part of HITN’S public affairs show Diálogo de Costa a Costa; and will also air as part of HITN’s larger health campaign Mi Salud Primero.Arming our communities with information about risks, prevention, and treatment is our goal. This partnership will bring more awareness to our communities to prepare more families to be champions and advocates for their own health. We are honored to add NCI’s expertise to our health campaign Mi Salud Primero that offers family friendly tools for health awareness and improvement,” said Magaly Rivera, HITN vice president of Development.The broadcast partnership will bring to national, Spanish-language television, two-minute video segments called Lifelines to inform and educate the Hispanic community about cancer related issues.
