Guillermo Sierra de HITN
Guillermo Sierra, Head of Television and Digital Services at HITN, announced on MIP TV the launch of their B2B Zona Edye initiative at Walmart in Mexico City.
“With Edye we have learned a different way to make TV through SVOD, which is, in addition to the traditional agreements with big cable operators, we are also with any organization that brings together users and Walmart is a totally familiar space. It is a perfect location to place Zona Edye, so people can get to know it and watch the episodes before buying it”, said Sierra.
After the series, Servidor Público, starring the current president of Ukraine, Volodymyr Zelenskyy, HITN will broadcast Isabel by RTVE.
“We are looking for this kind of content that comes to our interest, and that we didn’t have before. We are opening up to dramas based on real-life events, which broaden the general culture and fulfill HITN’s mission of intelligent entertainment. The next great series that we are going to premiere in that space is Isabel, from RTVE, about the life of Isabella I of Castile,” he indicated.
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