Dra Aliza Un Legado Vida Y Salud
Celebrated physician, health advocate, and communicator, Dr. Aliza Lifshitz, known for her groundbreaking efforts in promoting wellness within the Hispanic community, will be the focus of a 60-minute posthumous documentary honoring her remarkable life and legacy.
An original production of HITN-TV, Dra. Aliza: Un Legado de Vida y Salud will premiere on Sunday, September 24, 2023 at 11am ET/PT.
During her decades-long career, Dra. Aliza, as the public affectionately called her, touched the lives of many across the United States and Latin America, becoming a household name and an influential voice in the Hispanic health and wellness space.
“At HITN we feel profoundly grateful and honored to have been trusted by Doctora Aliza to continue her work and life mission through her beloved Vida y Salud brand. HITN has widely expanded the property to include a pan-regional television program, a strong digital presence with millions of views per year, a number of dedicated social media feeds, live events in Hispanic neighborhoods across the country, and many more activities that promote a healthy lifestyle for the community she dedicated her life to serve,” said Guillermo Sierra, Head of Television and Digital Services for HITN.
Presenting an intimate look at her life, on and off the screen, the documentary features interviews with Dra. Aliza’s family and friends, including her widower Carl Kravetz and her sister Viviana Lombrozo. Television and radio personalities such as Myrka Dellanos, Pedro Sevsec, Dra. Isabel Gómez Bassols and Jessica Maldonado also share their personal stories about their late friend and colleague.
According to documentary producer Laura Masnatta, Dra. Aliza was more than a subject-matter expert. She brought genuine warmth and interest to her on-air segments and made difficult or taboo health topics more relatable to her Hispanic audiences. “Working with Dra. Aliza as a health expert was very easy. She knew the ins and outs of the television industry and she also knew how to make scientific topics more accessible and comprehensible to her audiences,” Masnatta said. “She earned the love and admiration of the whole team for her vast medical knowledge, her kind smile, and her effortless talent for being both charming and extremely inspiring.”
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