Guillermo Sierra HITN 2
Less than a month after its launch, the HITN app that allows users to access to programming where and when it wants, has already had more than 3,500 downloads and positive reviews from users.
“We have been broadcasting for a long time and have built a great audience, but the intention is to be able to reach a broader audience. New trends reveal that the audience wants to be able to enjoy TV content in a more flexible and comfortable way. Therefore, this digital transformation has been a natural process of adaptation to our consumers’ needs,” highlighted Guillermo Sierra, Head of Television and Digital Services at HITN, and Maximiliano Vaccaro, Director of Digital Services at HITN.
The app was made with the Applicaster Zapp platform and integrates authentication in the US by Adobe, so users can enter from their accounts and use it. There, they have access to HITN´s linear channel and more than 200 hours of VOD content.
According to the executives, what has been consumed most are educational documentaries on nature and this is aligned with the content strategy, focused on educating and entertaining.
The company is currently working to create a new app for the children’s audience that includes all the children’s content and adapts to their schedules and visualization preferences. The app will be called EDYE —from Educates and Entertains—, and is defined by an animated character that will present the content and guide the user.
HITN expands the digital reach its Vida y Salud programming block
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HITN to add Doctor Nandi to its Vida y Salud Television program block
HITN partners with HispanoPost to produce content for the US Hispanic Market
HITN announced an agreement with Imagina US to broadcast La Liga Promises 2017
HITN announced the launch of the programming block Tu Planeta
HITN appoints Maximiliano Vaccaro as its Digital Services director
HITN: Building several programming blocks such as Vida y Salud TV
HITN-TV: We are presenting new genres like health and wellbeing on our screen
HITN and Imagina US partner to establish a full TV production service hub
HITN-TV expands its presence in the US Hispanic market via CenturyLink Prism TV
Guillermo Sierra de HITN: Lanzamos plataforma SVOD en español Avanza
