Ignacio Sanz de Acedo, CEO and general manager of ¡HOLA! TV
After just two months on the air, ¡HOLA! TV has quickly become one of the most-watched pay TV networks in Latin America.According to the latest DTV ratings (November 2013), ¡HOLA! TV has emerged as the 30th most-watched pan regional cable channel among DIRECTV subscribers in Argentina, Chile, Colombia, Peru, Uruguay, and Venezuela.With an average 0.20 rating (full-day/all days), which represents 67% growth in ratings compared to the same period the previous month, ¡HOLA! TV is now #12 among all DIRECTV channels in the Variety genre.From the onset we knew that we would benefit from the global appeal of the ¡HOLA! brand and that there exists a significant demand among pay TV subscribers in the region for content that brings them closer to the world of royals, celebrities, fashion, haute cuisine, and the global elite, said Ignacio Sanz de Acedo, CEO and general manager of ¡HOLA! TV.Ranking among the most watched channels in such a short time confirms that were on the right track and were confident that as new audiences continue to discover our singular programming more doors will open to us with other cable operators throughout the region and in the U.S. Hispanic market, added Sanz.
¡HOLA! TV: Our original productions are complemented by content from international distributors
¡HOLA! TV producing about 500 hours of original programming a year
¡HOLA! TV: The most important differentiator is the original production
Grupo ¡HOLA! and Atresmedia Television join forces to launch ¡HOLA! TV channel
