Marcos Perez HOLA
¡HOLA! TV’s balance for 2017 is exceptional. Marcos Pérez, general manager, assured that part of their success is due to the fact that they have known how to approach audiences with local products and have been able to consolidate commercial relations with advertisers, taking to the screen brands that traditionally didn’t appear on television.
“¡HOLA! is a brand that has been on the market 70 years and we have known how to integrate the content with our advertisers in an organic way. We are currently exceeding 700 hours per year of original content production,” he highlighted.
For 2018 they have three important occasions that Pérez rates as his World Cup: the birth of the Duke and Duchess of Cambridges’ third child, Prince Harry, and Princess Eugenie’s weddings, three events they will give all the coverage the channel’s viewers are used to.
Additionally, this year they have expectations with the formal launch of El Clóset De, which not only reveals what is in the wardrobes of royals but also of celebrities in the US and Latin America.
Marcos Pérez de ¡HOLA! TV: La señal expande su distribución en el mercado hispano de EE UU
