Ignacio Barrera named SVP of Sales and Business Development for Telemundo Global Studios

Ignacio Barrera has been appointed to SVP of Sales and Business Development for Telemundo Global Studios where he will be responsible for the syndication of Telemundo Studios and Telemundo International Studios productions, co-productions, and third party productions. Barrera will be based in Miami, and report to Marcos Santana, president of Telemundo Global Studios.

He also will manage end-to-end deal negotiation process, including cross-functional team coordination across Legal, Ad Sales, Business Affairs, Technology, and Digital Media teams. Additionally, Barrera will work to identify potential business opportunities and potential distribution partners.

Previously, Barrera was Chief Content Officer at Albavisión where he was responsible for content development of scripted, reality shows and alternative productions, content acquisitions, scheduling and promotion.

Prior to that, he was senior EVP and COO for Tepuy International, now Telemundo International. In that role, Barrera was responsible for overseeing all European and Latin American territories’ sales.