Peter López, executive director of iKaBron Productions
iKaBron Productions, with more than three years in the market, has seen an important opportunity in virtual reality to help its clients coexist between digital platforms and traditional TV formats. “We are making short contents, but with very high quality. And now we are involved with virtual reality. We are opening doors all around us,” comments Peter López, Executive Director of iKaBron Productions and one of the three partners behind the venture. The other two are the Mexican celebrity Alfonso “Poncho” de Anda -who is Content and Business director- and Jorge Otero, creative director.
Aesthetics and creativity are the pillars of this production. The challenges and divergent thinking are needs. “We are a company that that has specialized in short formats for the last three years. We develop productions that stem from original ideas, taking production to the field, always innovating, seeking alternatives, integrating with digital platforms,” expressed Otero.
“Today we already have offices in Miami, Mexico and Colombia. In Mexico we have very important clients like Azteca and Discovery Channel,” said de Anda, who is leading the developments in that market and has a long-standing friendship with López since the time when they both worked in Telemundo.
For iKaBron Productions technology is a challenge they are willing to undertake. “We like challenges and our creative team is devoted to producing ideas and virtual reality experiences that are truly immersive, that people want to see over and over,” states Otero.
