Marc Andreu Carlota Torres ImaginaUS
Formats and tech requirements for content distribution are constantly increasing, that is why the services offered by companies such as Imagina US —by Mediapro—, which specializes in offering custom-made solutions to successfully broadcast audiovisual content from and to any part of the world, expressed Carlota Torres, the company’s Operations VP.
Torres mentioned the importance of having the service of companies like Imagina, that prepare content correctly to distribute to the diverse digital platforms, carry out transfer over the Internet at the highest possible speed, safety and quality all the way to the end user.
“They must take into account that each platform uses its own codecs and formats, and if the content is going to different platforms that also use VOD, OTT, and Live Streaming, they need to have experts to prepare their content.”
For his part, Marc Andreu, director of Media Management in the company, added that they have developed a software to deliver services to each client with all the metadata information, which they enable for them to have the entire information of their products.
“We have first-rate providers in the market, such as Baton from Interra Systems, which have made us raise our service for an automated control quality; additionally, we are working with Vantage from Telestream, Aspera, among others,” said Andreu.
The executives highlighted that they are working with clients such as Dish, Chromecast, and FuboTV. “Supported on their lateral Overon, we are in charge of the FuboTV’s streaming service with OTT, and when the sports event ends, we convert the files so that in one or two hours they are available for their clients.”
