Guillermo Santa Cruz, Vice President, Latin America & U.S. Hispanic at IMG Media
IMG Media has reinforced its attention to the Hispanic market in the U.S. and Mexico with the latest addition of Guillermo Santa Cruz as VP for Latin America and U.S. Hispanic. “IMG has a large presence in Latin America, the U.S. and the world, but now we want to focus a little more on the U.S. Hispanic market which is where growth is. I’m going to focus well enough in Mexico where we just closed the business of the rights for the 2016 Olympics. The Hispanic market now extends from one end to another, from Alaska to Tierra del Fuego there is a Hispanic market, is not just Latin America, Santa Cruz said.Santa Cruz indicated that IMG have many programs, formats, concepts, and outstanding production team who can help now on the development of programs for the U.S. Hispanic market.”Félix Álvarez Garmon has 24 years with the company, so he has the contacts and knowledge, and I have 25 years working in the U.S. Hispanic market for Univision and Telemundo,” said Santa Cruz to PRODU.”We, as a part of the workforce in the U.S. Hispanic market, have a very good friend in the Census that every 10 years demonstrates the tremendous growth of this population,” said Félix Álvarez Garmon, senior VP for the Americas, IMG Media.
