Guillermo Hidalgo, general manager of Inti Distribuciones, is presenting to Latin American and U.S. Hispanic buyers 12 half-hour episodes of the comedy Enchufe.TV.Enchufe.TV is a production from a group of students from the University of Quito. Its a production that transcends borders, said Hidalgo to PRODU.He said the sketches are between three to six minutes long. Were launching a new season with a different name and were hoping to do a two-hour movie with content of similar style, he added.Hidalgo says one of the biggest problems of comedies is that humor doesnt travel well, but this comedy has been able to cross borders because it launched on YouTube and has gotten great numbers, so much so that theyre now YouTube partners. These kids have not invested in advertising; everything has been viral, which has created somewhat of a cult following in many countries; and people understand the humor because these are funny situations that we all experience on a daily basis, he added.Because its a social media phenomenon, each of the companies interested can play with it, create social media campaigns and measure the results they have with the product. The comedy is well produced and in high definition, Hidalgo points out. The 12-episode season will soon launch in Ecuador on Ecuavisas primetime. We know people in the U.S. Hispanic and Latin American markets will go crazy with this show, added Hidalgo.
