U.S. HISPANIC

Intinetwork.tv and Movistar signed carriage agreement for its system in Colombia

Maribel Ramos-Weiner| 1 de julio de 2014

Intinetwork.tv, the new cable television channel and website devoted to well-being, has been launched in Colombia by Movistar, it was announced by Guillermo Hidalgo, general manager of Intinetwork.tv. The agreement falls on the heels of a carriage deal secured earlier this year for Intinetwork.tv with other carriers in Latin America. Alterna’TV is charged with handling the worldwide distribution of Intinetwork.tv, the first and only TV channel and website that provides the practical solutions to many of the challenges of modern Latino life.“We are thrilled that Intinetwork.tv is joining Movistar’s lineup. Today’s audiences are searching for new alternatives to help balance work, life and health, and Intinetwork.tv is the perfect destination, providing answers to these pressing issues and challenges. With the addition of Intinetwork.tv, Movistar will also be able to expand its advertiser base to include many health and holistic-oriented brands that have limited exposure on TV until now,” Hidalgo stated in making the announcement. “We are pleased to partner with Movistar as Intinetwork.tv continues to expand in key Latin American territories. Our clients recognize the value in Intinetwork.tv, as an essential channel emphasizing holistic lifestyles, yoga, self-development, spiritual awakening and Latino arts and culture specifically targeted to today’s 25-to-54 demographic,” added María Kowalski, Content and Communications director for Intinetwork.tv. Movistar officially launched Intinetwork.tv on June 3. Intinetwork.tv can be found on Movistar TV’s Zafiro Plan on Channel 334 in its cultural and lifestyle menu selection.

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