Kelly Wright Keshet1
Among the contents that Keshet International presented in MipTV, Kelly Wright, Senior VP, Distribution and New Businesses, highlighted the reality show 2025.
It is a format in which 12 participants enter a futuristic city, rich in opportunities and that operates on social currency. They all start with the same amount of money and each decision that they make has a price (lodging, clothing, loans to other participants to keep them in the game). Each week, the contestant with less money leaves the city and is replaced by someone new. The player with more money at the end of the season is the winner.
“We have built a futuristic city to lodge this new format. A few weeks before the launch, it became particularly popular among high-level men,” reported Wright.
“As a 24/7 reality format, it is built on a massive scale and is handled by a delicate network of operators, producers and editors who work 24 hours a day to monitor the city and the participants. The good news is that we have already made the investment and the Israeli set is available as an international production center for our clients,” he added.
On the other hand, he reported that Globosat from Brasil bought the psychological thriller Sleeping Bears (10×45´) and the drama Commandments (11×45´ the first season and 5×45´ the second). This agreement with the pay TV channel represents the first international sale for these two titles from July August Films.
Keshet: We want to build a content import and export business
