Alexandra Vegas, Director of the Multicultural Business Development Organization of North America for Procter & Gamble
Procter & Gamble (P&G) has long been a committed leader in advertising that reaches the Hispanic TV viewing audience and their history of delivering brand name messaging has often been adjusted to meet the market’s changes.Attendees at the Eighth Annual Hispanic Television Summit, held at the Hilton New York Hotel, on Wednesday, September 29, 2010 will enjoy a look back at Hispanic TV advertising, and see new creative strategies P&G is planning for Hispanic advertising.In the keynote presentation, scheduled for late morning, the company’s top executive for multicultural marketing, Alexandra Vegas, will share an insider’s view of the P&G strategy for introducing brands to Hispanic consumers and how the TV advertising message has evolved over the years. Vegas recently said that she will “share how P&G’s purpose of serving the underserved, more completely, has been brought to life through the company’s commitment to Hispanic television advertising.”Vegas is currently the Director of the Multicultural Business Development Organization of North America for Procter & Gamble.
