Lara Krumholz mentioned attention metrics and CTV as trends for 2025
For Lara Krumholz, General Manager and SVP for Latin America at Dailymotion Advertising, the most relevant prediction for 2025 is AI-forward personalization and measurement. As an example, she referred to personalized content and creatives, like AI-driven DCO, which is AI-driven dynamic creative optimization.
“Technology is adapting ad content dynamically, changing based on location, time, and even the viewer environment. This makes every ad feel more relevant and impactful” she noted.
Among other trends for 2025 she mentioned attention metrics, highlighting that attention is not just about being seen, it’s about meaningful engagement. “So we see advertisers going beyond impressions and rich metrics, but really looking for campaigns that resonate with users and drive more impact and attention.”
Another trend Krumholz mentioned was connected TV (CTV). “Budgets are moving to the big screen, but with more engaging and personalized ads,” she said
She also referred to retail media, explaining that retailers now give brands access to valuable content-based consumer data. “This is really exciting for brands to engage with shoppers.”
But for Krumholz, the big game-changer is predictive targeting. “Advanced AI will deliver on ad style to individual preferences and context, improving engagement and results.”
