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L’ATTITUDE extends its partnership with Wells Fargo to celebrate the New Mainstream Economy powered by US Latinos

August 11, 2024

Wells Fargo continues its long-standing relationship, joining as the presenting sponsor of the 2024 conference

L’ATTITUDE, the business event focused on amplifying the critical importance and power of the US Latino cohort, is extending its partnership with Wells Fargo. As the presenting sponsor of the 2024 conference, Wells Fargo will join L’ATTITUDE in its mission to highlight how the influential U.S. Latino cohort is Forging the Future of The New Mainstream Economy in 21st Century America.

L’ATTITUDE is an annual four-day business event focused on educating executives and business leaders through data, reports and dialogue on how the US Latino cohort’s contributions, power and influence are reshaping the fabric of U.S. culture and the broader economy. Leading with critical facts, data, dialogue and insights, L’ATTITUDE brings together entrepreneurs, executives, investors, entertainers, CEOs, educators, and political and association leaders to amplify the US Latino agenda and to participate in a dynamic marketplace where connections are forged and partnerships are born. This year, the conference will take place in San Diego, CA, from September 12-15.

“Wells Fargo’s long-standing commitment to the U.S. Latino cohort cannot be overstated,” said Sol Trujillo, L’ATTITUDE co-founder. “It’s an honor to, once again, partner with an organization that genuinely understands and embraces the opportunities that US Latinos are generating for the entire nation. Wells Fargo’s support for data-driven insights on the New Mainstream Economy underscores our unified objective to shine a light on America’s true growth engine: US Latinos.”

On day one of the L’ATTITUDE conference, The Latino Donor Collaborative Think Tank (LDC) will unveil its 2024 LDC U.S. Latino GDP Report sponsored by Wells Fargo since its inception. This report, which includes the latest statistics and insights on the impact, breadth, and growth of US Latino contributions to the economy, will serve as the cornerstone for presentations, panel discussions, and interactive sessions. That same day, LDC and Wells Fargo will also unveil the 2024 Latinos In Tech Report- AI Edition at L’ATTITUDE.

“At Wells Fargo, we are deeply committed to supporting the growth and success of the Latino community, understanding that our own success is intertwined with theirs,” said Patty Juarez, Executive VP and Head of Hispanic/Latino Affairs at Wells Fargo. “L’ATTITUDE, as the largest gathering of Latino business executives and business owners in the United States, provides an unparalleled platform to highlight, uplift and fuel Latino contributions to our economy across industries. We are proud to sponsor this event and to participate through workshops and panels, including a special session on trailblazing Latinas and their incredible journeys of success and sneak peeks into new banking products for the Latino cohort.”

For over 160 years, Wells Fargo has served Hispanic and U.S. Latino families by providing access to capital, home loans and programs that foster the growth and sustainability of small businesses, diverse suppliers, and community development.

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